Lessons With Shana

August is a huge month on Teachers Pay Teachers—and if you’re a seller, it’s the perfect time to make sure your store is ready for back-to-school traffic. Whether you’ve been at this for years or you’re just getting started, here are my top tips for getting your store in shape for the season.

⸻

🧹 1. Refresh Your Top Products

Start by looking at your bestsellers. Ask yourself:
    •    Is the preview image up to date?
    •    Does the cover stand out and reflect your brand?
    •    Are the thumbnails clear and helpful?
    •    Is the description keyword-friendly and easy to read?

Even small tweaks to formatting and language can help convert browsers into buyers.

⸻

📦 2. Bundle & Batch Where It Makes Sense

Teachers love bundles—especially when planning full units or grabbing ready-to-go sub plans. If you have several related products, group them into a discounted bundle and highlight the value in your description.

This August, I’m releasing a full music theory bundle that includes 4 lessons, assessments, and a bonus YouTube tie-in. Bundling helps busy teachers see your resource as a time-saving solution.

⸻

✏️ 3. Use Keywords Strategically

Think like a teacher searching on TpT. Use phrases like:
    •    “First week music class”
    •    “Back to school music activities”
    •    “Middle school music theory bundle”
    •    “Music classroom decor that teaches”

Add these naturally to your product titles, descriptions, and tags. Pinterest pin text should reflect them too.

⸻

📣 4. Promote With Purpose

August is not the time to be shy! Share your best resources on:
    •    Pinterest (with fresh pins weekly)
    •    Instagram stories and posts
    •    Blog roundups or themed posts
    •    Email newsletters (if you have one)

If you only promote one thing—make it your best bundle.

⸻

🗂️ 5. Prep a Simple Promo Calendar

Even one post a day makes a difference. A sample week might look like:
    •    Monday: Blog post about classroom setup
    •    Tuesday: Pin your top freebie
    •    Wednesday: IG post showing how you use your product
    •    Thursday: Email with back-to-school tips + product links
    •    Friday: Pinterest pin for your bundle

Keep it sustainable. Consistency wins over perfection.

⸻

💬 Final Thoughts

It’s easy to feel overwhelmed during August, but a little prep now will help your store shine when teachers start searching. Focus on visibility, clarity, and usefulness—and don’t forget to celebrate each step forward.